{"id":8620,"date":"2026-04-27T15:11:48","date_gmt":"2026-04-27T15:11:48","guid":{"rendered":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/"},"modified":"2026-04-27T15:11:48","modified_gmt":"2026-04-27T15:11:48","slug":"super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment","status":"publish","type":"post","link":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/","title":{"rendered":"Super Bowl ROI Secrets Revealed: What High-Level CMOs Need to Know About Fan Sentiment"},"content":{"rendered":"<\/p>\n

Every year, the same conversation happens in boardrooms across the country. A CMO looks at a line item for seven million dollars – just for thirty seconds of airtime – and asks the million-dollar question: Is it actually worth it?<\/p>\n

In the past, the answer was often a shrug and a hope for "brand awareness." But the game has changed. We are no longer in the era of just buying eyeballs. We are in the era of capturing sentiment and owning the conversation. If you are a high-level CMO looking at the Super Bowl as a one-off broadcast event, you are already behind. <\/p>\n

At Name. Image. Likeness., we see the data that the general public misses. The real ROI of the Super Bowl doesn't happen during the game. It happens in the 72-hour window surrounding it.<\/p>\n

The ROI Reality Check: From $2.70 to $5.20<\/h2>\n

Let\u2019s talk numbers first. A few years ago, back in 2020, the average ROI for a Super Bowl ad was roughly $2.70 for every dollar spent. That is a decent return, but when you factor in production costs and the sheer risk of a flop, it made many CFOs sweat. <\/p>\n

Fast forward to today, and the data shows a massive shift. Brands are now averaging about $5.20 returned per dollar invested. Why the jump? It is not because the ads got twice as good. It is because the digital ecosystem around the game got twice as efficient. <\/p>\n

Success is no longer about the "Big Ad." It is about the Big Ecosystem. A strong creative piece today can deliver three times the ROI of an average one, simply because it fuels the digital fire for days after the whistle blows.<\/p>\n

\"Marketing<\/p>\n

The 72-Hour Operating Window<\/h2>\n

The biggest secret to Super Bowl ROI is what we call the 72-hour Blitz. If you think your job is done when the fourth quarter ends, you are leaving millions on the table. High-level CMOs now treat the Super Bowl as a three-day intensive campaign.<\/p>\n

Hours 0 to 24: The Immediate Reaction<\/h3>\n

The moment an ad airs, the clock starts. This is the window for "Media Precision." You need quick cutdowns, creator-led edits, and PR outreach with a razor-sharp narrative. This is also when your retargeting flows should be at their peak. If someone engages with your content during the game, they should see a personalized follow-up before they wake up Monday morning.<\/p>\n

Hours 24 to 72: The Conversion Phase<\/h3>\n

Monday and Tuesday are where the real money is made. This is the time for audience segmentation. You have the attention – now you need the intent. By using controlled testing of messaging and offers, you can turn a "cool commercial" into a direct-response engine. <\/p>\n

The multiplier here is earned media. It is not automatic. It requires a team ready to adapt creative assets in real-time, responding to memes, fan sentiment, and the cultural conversation as it evolves.<\/p>\n

Fan Sentiment: What They Actually Care About<\/h2>\n

There is a massive gap between what marketers think fans want and what fans actually prioritize. According to recent surveys, nearly 49% of fans say the game itself is their primary draw. Only 24% said they cared most about the halftime show.<\/p>\n

What does this tell a CMO? It tells you that if your brand isn't genuinely connected to the sport, the athletes, or the competitive spirit, you are fighting an expensive uphill battle. Fans can smell a "tourist" brand from a mile away.<\/p>\n

The most effective ads aren't necessarily the ones with the most CGI or the biggest Hollywood cameos. They are the ones that participate in the conversation in a human way. They feel culturally relevant. They understand the "NIL" of it all – the Name, Image, and Likeness of the athletes who are the actual stars of the show.<\/p>\n

Check out this strategic breakdown of how modern media handles these high-pressure moments:<\/p>\n

https:\/\/www.youtube.com\/watch?v=l6J-0zileKE<\/a><\/p>\n

The Power of NIL in Super Bowl Strategy<\/h2>\n

One of the biggest shifts we\u2019ve seen at Name. Image. Likeness. is the integration of athlete-driven content into the Super Bowl mix. When a brand partners with an athlete, they aren't just buying a face. They are buying a community.<\/p>\n

Using a platform like the Sports Media Inc. NIL Marketplace<\/a> allows brands to build a foundation of authenticity long before the coin toss. Successful brands like e.l.f. didn't just show up to the Super Bowl with a check. They spent years sharpening their brand through community engagement and athlete partnerships. By the time they hit the big screen, the audience already felt a connection.<\/p>\n

\"Sports<\/p>\n

Common CMO Pitfalls: Don't Be a Statistic<\/h2>\n

Even with a massive budget, it is easy to fail. Here are the biggest mistakes we see:<\/p>\n

    \n
  1. The Post-Game Silence:<\/strong> Celebrating a viral moment on Sunday and then going quiet on Monday. The highest ROI comes from sustained engagement during that 72-hour window.<\/li>\n
  2. Ignoring the "Game" Fans:<\/strong> Getting so caught up in the spectacle that you forget 49% of your audience is there for the football. If your ad doesn't resonate with the sports culture, you lose half your value.<\/li>\n
  3. Measuring Wrong:<\/strong> If you are only looking at "reach," you are looking at vanity metrics. Real success is measured over a 14 to 28-day window using blended models that include direct response, branded search intent, and multi-touch attribution.<\/li>\n<\/ol>\n

    \"Enthusiastic<\/p>\n

    Final Thoughts for the C-Suite<\/h2>\n

    The Super Bowl is the ultimate high-performance environment. It requires more than just a big budget. It requires a strategic understanding of fan sentiment and a ruthless execution of the 72-hour window.<\/p>\n

    At Name. Image. Likeness., we help brands navigate this complex landscape by connecting them with the right voices and the right strategies to ensure that $7 million investment turns into a $35 million return.<\/p>\n

    Stop guessing and start executing with precision.<\/p>\n

    Contact Information:<\/strong>
    Dan Kost, CEO
    Email:     info@MySportsMedia.com<\/a>
    Website:     mysportsmedia.com\/nil<\/a>
    Phone: (Contact our receptionist for direct routing)<\/p>\n

    Follow the Conversation:<\/strong>
    [Facebook] | [Instagram] | [LinkedIn] | [X]<\/p>\n

    #HighPerformance<\/p>\n

    \n

    Share this post:<\/h3>\n
      \n
    • [Share on Facebook]<\/li>\n
    • [Share on X]<\/li>\n
    • [Share on LinkedIn]<\/li>\n
    • [Share on Instagram]<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Every year, the same conversation happens in boardrooms across the country. A CMO looks at a line item for seven million dollars – just for thirty seconds of airtime – and asks the million-dollar question: Is it actually worth it? In the past, the answer was often a shrug and a hope for "brand awareness." […]<\/p>\n","protected":false},"author":979,"featured_media":8619,"comment_status":"","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nSuper Bowl ROI Secrets Revealed: What High-Level CMOs Need to Know About Fan Sentiment - A NIL Marketplace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Super Bowl ROI Secrets Revealed: What High-Level CMOs Need to Know About Fan Sentiment - A NIL Marketplace\" \/>\n<meta property=\"og:description\" content=\"Every year, the same conversation happens in boardrooms across the country. A CMO looks at a line item for seven million dollars – just for thirty seconds of airtime – and asks the million-dollar question: Is it actually worth it? In the past, the answer was often a shrug and a hope for "brand awareness." […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/\" \/>\n<meta property=\"og:site_name\" content=\"A NIL Marketplace\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sportsmedia.Net\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-27T15:11:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.marblism.com\/-r6V1M_nemQ.webp\" \/>\n<meta name=\"author\" content=\"penny\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SportsMedianet_\" \/>\n<meta name=\"twitter:site\" content=\"@SportsMedianet_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"penny\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/\"},\"author\":{\"name\":\"penny\",\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/#\/schema\/person\/ff3a9aa74d37eec06cfb35718e2163c0\"},\"headline\":\"Super Bowl ROI Secrets Revealed: What High-Level CMOs Need to Know About Fan Sentiment\",\"datePublished\":\"2026-04-27T15:11:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/\"},\"wordCount\":1039,\"publisher\":{\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/#organization\"},\"image\":{\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2026\/04\/qJm8CuxGdE-.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/\",\"url\":\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/\",\"name\":\"Super Bowl ROI Secrets Revealed: What High-Level CMOs Need to Know About Fan Sentiment - A NIL Marketplace\",\"isPartOf\":{\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2026\/04\/qJm8CuxGdE-.webp\",\"datePublished\":\"2026-04-27T15:11:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#primaryimage\",\"url\":\"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2026\/04\/qJm8CuxGdE-.webp\",\"contentUrl\":\"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2026\/04\/qJm8CuxGdE-.webp\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mysportsmedia.com\/NIL\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Super Bowl ROI Secrets Revealed: What High-Level CMOs Need to Know About Fan Sentiment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/#website\",\"url\":\"https:\/\/mysportsmedia.com\/NIL\/\",\"name\":\"MySportsMedia.com a NIL Marketplace\",\"description\":\"NIL Marketplace where athletes build their brand and meet Sponsors\",\"publisher\":{\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/#organization\"},\"alternateName\":\"NIL Marketplace from Sports Media Inc\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mysportsmedia.com\/NIL\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/#organization\",\"name\":\"NIL Marketplace from Sports Media, Inc., a dakdan worldwide company\",\"alternateName\":\"MySportsMedia.com a NIL Marketplace\",\"url\":\"https:\/\/mysportsmedia.com\/NIL\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2024\/03\/NIL-Social-Media-Profile-Photo.JPG-AA.jpg\",\"contentUrl\":\"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2024\/03\/NIL-Social-Media-Profile-Photo.JPG-AA.jpg\",\"width\":1024,\"height\":1024,\"caption\":\"NIL Marketplace from Sports Media, Inc., a dakdan worldwide company\"},\"image\":{\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Sportsmedia.Net\/\",\"https:\/\/x.com\/SportsMedianet_\",\"https:\/\/vimeo.com\/sportsmedianet\",\"https:\/\/www.youtube.com\/channel\/UCpLganCgXEpXrit4fDDyGFg\",\"https:\/\/www.linkedin.com\/company\/sportsmedia.net\/\",\"https:\/\/www.pinterest.com\/sportsmedianet\/\",\"https:\/\/www.instagram.com\/sportsmedianet\/\",\"https:\/\/www.tumblr.com\/sportsmedianet?redirect_to=sportsmedianet&source=content_warning_wall\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/#\/schema\/person\/ff3a9aa74d37eec06cfb35718e2163c0\",\"name\":\"penny\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2025\/10\/dankost-1-150x150.jpg\",\"url\":\"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2025\/10\/dankost-1-150x150.jpg\",\"contentUrl\":\"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2025\/10\/dankost-1-150x150.jpg\",\"caption\":\"penny\"},\"url\":\"https:\/\/mysportsmedia.com\/NIL\/author\/penny\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Super Bowl ROI Secrets Revealed: What High-Level CMOs Need to Know About Fan Sentiment - A NIL Marketplace","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/","og_locale":"en_US","og_type":"article","og_title":"Super Bowl ROI Secrets Revealed: What High-Level CMOs Need to Know About Fan Sentiment - A NIL Marketplace","og_description":"Every year, the same conversation happens in boardrooms across the country. A CMO looks at a line item for seven million dollars – just for thirty seconds of airtime – and asks the million-dollar question: Is it actually worth it? In the past, the answer was often a shrug and a hope for "brand awareness." […]","og_url":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/","og_site_name":"A NIL Marketplace","article_publisher":"https:\/\/www.facebook.com\/Sportsmedia.Net\/","article_published_time":"2026-04-27T15:11:48+00:00","og_image":[{"url":"https:\/\/cdn.marblism.com\/-r6V1M_nemQ.webp","type":"","width":"","height":""}],"author":"penny","twitter_card":"summary_large_image","twitter_creator":"@SportsMedianet_","twitter_site":"@SportsMedianet_","twitter_misc":{"Written by":"penny","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#article","isPartOf":{"@id":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/"},"author":{"name":"penny","@id":"https:\/\/mysportsmedia.com\/NIL\/#\/schema\/person\/ff3a9aa74d37eec06cfb35718e2163c0"},"headline":"Super Bowl ROI Secrets Revealed: What High-Level CMOs Need to Know About Fan Sentiment","datePublished":"2026-04-27T15:11:48+00:00","mainEntityOfPage":{"@id":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/"},"wordCount":1039,"publisher":{"@id":"https:\/\/mysportsmedia.com\/NIL\/#organization"},"image":{"@id":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#primaryimage"},"thumbnailUrl":"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2026\/04\/qJm8CuxGdE-.webp","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/","url":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/","name":"Super Bowl ROI Secrets Revealed: What High-Level CMOs Need to Know About Fan Sentiment - A NIL Marketplace","isPartOf":{"@id":"https:\/\/mysportsmedia.com\/NIL\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#primaryimage"},"image":{"@id":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#primaryimage"},"thumbnailUrl":"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2026\/04\/qJm8CuxGdE-.webp","datePublished":"2026-04-27T15:11:48+00:00","breadcrumb":{"@id":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#primaryimage","url":"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2026\/04\/qJm8CuxGdE-.webp","contentUrl":"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2026\/04\/qJm8CuxGdE-.webp","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/mysportsmedia.com\/NIL\/super-bowl-roi-secrets-revealed-what-high-level-cmos-need-to-know-about-fan-sentiment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mysportsmedia.com\/NIL\/"},{"@type":"ListItem","position":2,"name":"Super Bowl ROI Secrets Revealed: What High-Level CMOs Need to Know About Fan Sentiment"}]},{"@type":"WebSite","@id":"https:\/\/mysportsmedia.com\/NIL\/#website","url":"https:\/\/mysportsmedia.com\/NIL\/","name":"MySportsMedia.com a NIL Marketplace","description":"NIL Marketplace where athletes build their brand and meet Sponsors","publisher":{"@id":"https:\/\/mysportsmedia.com\/NIL\/#organization"},"alternateName":"NIL Marketplace from Sports Media Inc","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mysportsmedia.com\/NIL\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mysportsmedia.com\/NIL\/#organization","name":"NIL Marketplace from Sports Media, Inc., a dakdan worldwide company","alternateName":"MySportsMedia.com a NIL Marketplace","url":"https:\/\/mysportsmedia.com\/NIL\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysportsmedia.com\/NIL\/#\/schema\/logo\/image\/","url":"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2024\/03\/NIL-Social-Media-Profile-Photo.JPG-AA.jpg","contentUrl":"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2024\/03\/NIL-Social-Media-Profile-Photo.JPG-AA.jpg","width":1024,"height":1024,"caption":"NIL Marketplace from Sports Media, Inc., a dakdan worldwide company"},"image":{"@id":"https:\/\/mysportsmedia.com\/NIL\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Sportsmedia.Net\/","https:\/\/x.com\/SportsMedianet_","https:\/\/vimeo.com\/sportsmedianet","https:\/\/www.youtube.com\/channel\/UCpLganCgXEpXrit4fDDyGFg","https:\/\/www.linkedin.com\/company\/sportsmedia.net\/","https:\/\/www.pinterest.com\/sportsmedianet\/","https:\/\/www.instagram.com\/sportsmedianet\/","https:\/\/www.tumblr.com\/sportsmedianet?redirect_to=sportsmedianet&source=content_warning_wall"]},{"@type":"Person","@id":"https:\/\/mysportsmedia.com\/NIL\/#\/schema\/person\/ff3a9aa74d37eec06cfb35718e2163c0","name":"penny","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2025\/10\/dankost-1-150x150.jpg","url":"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2025\/10\/dankost-1-150x150.jpg","contentUrl":"https:\/\/mysportsmedia.com\/NIL\/wp-content\/uploads\/2025\/10\/dankost-1-150x150.jpg","caption":"penny"},"url":"https:\/\/mysportsmedia.com\/NIL\/author\/penny\/"}]}},"_links":{"self":[{"href":"https:\/\/mysportsmedia.com\/NIL\/wp-json\/wp\/v2\/posts\/8620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mysportsmedia.com\/NIL\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mysportsmedia.com\/NIL\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mysportsmedia.com\/NIL\/wp-json\/wp\/v2\/users\/979"}],"replies":[{"embeddable":true,"href":"https:\/\/mysportsmedia.com\/NIL\/wp-json\/wp\/v2\/comments?post=8620"}],"version-history":[{"count":0,"href":"https:\/\/mysportsmedia.com\/NIL\/wp-json\/wp\/v2\/posts\/8620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mysportsmedia.com\/NIL\/wp-json\/wp\/v2\/media\/8619"}],"wp:attachment":[{"href":"https:\/\/mysportsmedia.com\/NIL\/wp-json\/wp\/v2\/media?parent=8620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mysportsmedia.com\/NIL\/wp-json\/wp\/v2\/categories?post=8620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mysportsmedia.com\/NIL\/wp-json\/wp\/v2\/tags?post=8620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}