PRESS RELEASE
Veterans: Sports Media, Technology and Business, Dakdan Academy Opens Career Pathways in Sports
GREELEY, Colo. — Dakdan Academy is enrolling veterans in Veterans: Sports Media, Technology and Business, an online career program built to move military experience into paid work across the sports industry, from sales desks and sponsorship teams to technology, marketing, and game-day operations.
Veterans already run logistics under pressure, lead teams of varying skill, brief leadership on short notice, and stay calm when the clock is against them. Sports organizations pay for that. Dakdan Academy’s program translates it into the language of the business: how a sponsorship deal is built, how media rights and advertising inventory are sold, how venues and digital platforms turn audience into revenue, and how operations teams deliver an event without a missed cue.
What the program covers
The curriculum is organized around five pathways where veteran talent is in demand:
- Sales and partnerships. Pipeline building, territory planning, proposals, and renewal conversations with teams, leagues, venues, and brands.
- Technology and digital platforms. Fan data, content systems, streaming operations, and the tools that run modern sports media.
- Marketing and brand strategy. Campaign planning, audience segmentation, and the creative execution behind venue, broadcast, and social advertising.
- Sponsorships and activation. How brands buy presence in a stadium, on a broadcast, or on a campus, and how that buy is measured afterward.
- Operations and event delivery. Scheduling, staffing, vendor coordination, and the logistics work veterans are already trained to do.
Coursework is online, so participants can start while they are still on active duty, in transition, or already working. Each pathway is designed for people entering the field, not for people who already have a decade inside it.
Contribute remotely or in your own community
Dakdan Academy pairs learning with practical contribution. Participants can take on project work remotely with sports media, marketing, and technology teams, or apply what they learn locally with schools, athletic programs, booster organizations, and community sports groups that need help selling sponsorships, building digital presence, and running events.
That local route matters. Most sports business jobs are not in a league office. They are in high school athletic departments, college marketing shops, minor league clubs, venue operators, and agencies working a regional territory. The program is built to prepare people for those roles.
Who should apply
Veterans of any branch and any military occupational specialty. Also transitioning service members, military spouses, and members of guard and reserve units. No prior sports industry experience is required.
Employers hiring through the program include teams, venues, agencies, media companies, and brands looking for people who can carry responsibility on day one.
Apply
Explore every pathway and submit an application at https://sportsmedia.net/careers.
Program questions can be directed to Dan Kost, CEO, at info@MySportsMedia.com or +1 (970) 578-4652.
About Dakdan Academy
Dakdan Academy provides career training for people moving into sports media, technology, and business, with an emphasis on practical skills, applied projects, and employer connections. It operates alongside Sports Media, Inc., a sports marketing and media company with more than four decades of experience in venue advertising, brand partnerships, and athlete marketing, including the Sports Media NIL Marketplace at mysportsmedia.com/nil.
Contact
Dan Kost, CEO Email: info@MySportsMedia.com Web: https://sportsmedia.net/careers Dakdan: +1 (970) 578-4652 Sports Media: +1 (970) 648-8891
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Media note: Veterans: Sports Media, Technology and Business is one of a rotating series of Dakdan Academy career programs promoted through this weekly release.
