Programmatic advertising buying is the automated purchase of Internet advertising with the help of software. To make it even clearer – this is the purchase of ads, carried out by robots. This is the main difference from the traditional process of concluding advertising deals, which is reduced to telephone conversations, human communication and manual control over the placement.
Why does everyone talk about programmable advertising? Everything is simple – high efficiency. Prior to the advent of programmatic ad buying, the decisive factor was the human factor, advertising deals were carried out directly between buyers and sellers, which led to a rise in price of final cost and malfunctions.
Programmable advertising technologies promise to make the publication of ads more efficient, cheap and simple. You no longer have to put up with the fact that advertising specialists go to sick leave, on vacation, are late or are hired to work with a hangover. Robots are always in the ranks.


What technologies does Lyfter use?

Lyfter gives it’s clients opportunities to plan, work out and implement their media strategies and ideas using variety of algorythmic based processes, using statistical analysis, non-linear marketing approach and programmatic market research.